DA_ED CREATIVE
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Bulk Powders

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To help us push Bulk Powders past the category norms of Sports Nutrition, we wanted to demonstrate how using Bulk will benefit people not just physically, but also psychologically.

The most compelling way to articulate the physical gains is to dramatise the psychological effects of increased performance - both on the individual customer and those he comes into contact with... Like a sleazy Car Salesman for instance.

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'DOMINate life' BRAND FILM

DIRECTOR
> Aaron Stoller

DOP
> Stephen Keith-Roach

EDITOR
> Tim Thornton-Allan @ Marshall St

CHIEF CREATIVE OFFICER
> David Kolbusz

EXECUTIVE CREATIVE DIRECTOR
> Steve Howell

CREATIVE
> Dave Wigglesworth / Ed Redgrave / Teddy Souter / Frazer Price

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RECOGNITION
Bronze Lion - Cannes
> Featured on: AdAge "Editors Pick", David Reviews "5*", Campaign "Ad of the Day", Creative Review,
Shots, Little Black Book, Ads Of Brands, AOTW & Others

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Dominate Life "ADVICE FILMS"

Bulk Powders aren't just for the body, they're for the mind. When you look good, you feel good. When you feel good, you can do anything. Anything at all. Without qualification. 

To hammer this home, we created this series of Instagram "Life Advice" films using Bulk's celebrity ambassadors (AJ, Tom Daley, Lucy Watson, Jonathan Joseph & Lucy Meck) to give people completely earnest and wholly useful tips on how to Dominate Life itself with Bulk Powders. 

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DIRECTOR
> David Kolbusz

EDITOR
> Matt Brady

CCO / CREATIVE DIRECTOR
> David Kolbusz / Steve Howell

CREATIVE
> Dave Wigglesworth / Ed Redgrave / Teddy Souter / Frazer Price

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DOMINATE LIFE OOH

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