DA_ED CREATIVE
CASTING_CASTOUT.jpg

Cast-out

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Slouching on a stained couch, eating stale popcorn underneath the broken air-conditioning unit of a casting session - something dawned upon us. Casting is horrible. Real people with real hopes, dreams and desires walk in - and are reduced to human headshots. In direct opposition to what we are taught by are grandparents, we judge solely on a skin deep level. The moment the model walks through the door we have decided. They either have the look or they don’t - as soon as they enter casting, they are cast out. Black line drawn across their face with a half chewed Bic pen.

We decided to document this harsh slap of rejection by creating a photobook containing all the rejected models from casting sessions (with their permission of course).

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Cover.jpg
SAM.jpg
JAMES.jpg
NINA.jpg
PETER.jpg