Not all heroes wear capes. Some go with the turtle neck.
Cadbury wanted to bring back the Milk Tray Man after a 13 year break. Rather than risk sending a 70yr old dude on an outlandish adventure of chivalry, we came up with the idea of searching the nation for his successor instead.
'NEW MILK TRAY MAN' CALL TO ENTRY TVC
> Tomas Skoging
> Dave Wigglesworth / Ed Redgrave / Nick Bell