We wrote the Strongbow "EARN IT" endline and set up a platform that challenged men to step up and earn their pint. We created a series of challenges based on the claims blokes make down the pub and then gave them the chance to prove it.

'Earn It' Brand Posters

Earn it 'Penalty challenge'

With the aid of Stuart Pearce, a famous German goalkeeper and the Berlin Olympic Stadium - we make an Essex lad face up to some of his bold pub claims.

This TVC for the 4 part mini-series was aired during an England v Germany international game.

Earn it 'Call to entry' Films

We co-directed these call to entry films in-house with near zero budget.